Pinterest isn’t just another social media platform—it’s a visual search engine that can send consistent, long-term traffic to your blog. If used correctly, Pinterest can become one of your top traffic sources.
In this guide, you’ll learn how to use Pinterest to drive traffic to your blog, from setting up an optimized profile to creating viral pins and leveraging Pinterest SEO.
Why Bloggers Should Use Pinterest for Traffic
Unlike Twitter or Instagram, where posts disappear quickly, Pinterest pins can drive traffic for months or even years.
📊 Fact: 85% of Pinterest users say they use Pinterest to plan purchases (Pinterest Business).
📌 Why Pinterest Works for Bloggers:
✔ Evergreen traffic – Pins stay relevant for months.
✔ SEO-friendly – Keywords help rank pins in search results.
✔ High conversion rates – Pinterest users are ready to take action.
👉 Related Article: Best Social Media Platforms for Bloggers
1. Set Up a Pinterest Business Account
A Pinterest Business Account gives you access to Pinterest Analytics and Rich Pins, which boost visibility.
✅ How to Create a Pinterest Business Account:
1️⃣ Go to Pinterest Business and sign up.
2️⃣ Claim your website (improves pin rankings).
3️⃣ Enable Rich Pins (adds extra details to your pins).
4️⃣ Add a professional profile picture and write an SEO-friendly bio.
💡 Example: A food blogger’s bio might say:
“Helping home cooks create quick and healthy meals | Get free recipes at [YourBlog.com]”
🔗 External Resource: Pinterest Business Setup Guide
2. Optimize Your Pinterest Profile for SEO
Pinterest is a search engine, so optimizing your profile helps your content rank higher.
✅ Pinterest SEO Best Practices:
✔ Use Keywords in Your Display Name & Bio
📌 Example: "Sarah | Easy Vegan Recipes & Meal Prep Ideas"
✔ Create Keyword-Rich Board Titles & Descriptions
📌 Example: "Healthy Smoothie Recipes – Best Breakfast Ideas"
✔ Use Hashtags (#) in Pin Descriptions
📌 Example: #HealthyRecipes #WeightLossTips #MealPlanning
👉 Related Article: How to Create a Social Media Strategy for Your Blog
3. Create Click-Worthy Pins
Pinterest is highly visual, so well-designed pins get more clicks and saves.
✅ Designing High-Converting Pins:
📌 Use Vertical Images (1000 x 1500 px recommended).
📌 Add Text Overlays – Make it easy to read at a glance.
📌 Bright, High-Quality Images – Light colors perform better.
📌 Brand Your Pins – Use consistent colors and fonts.
📌 Test Different Styles – A/B test pin designs for better engagement.
💡 Example: A travel blogger’s pin might say:
“10 Hidden Destinations in Europe You Must Visit”
✔ Best Tools for Pin Design:
- Canva – Free and easy to use.
- Adobe Spark – Advanced design options.
- PicMonkey – Great for branding.
🔗 External Resource: Pinterest Design Best Practices
👉 Related Article: How to Create Engaging Social Media Content for Your Blog
4. Write SEO-Optimized Pin Descriptions
A well-written pin description improves Pinterest search rankings and click-through rates.
✅ How to Write the Perfect Pin Description:
✔ Include Primary Keywords – “This 10-minute smoothie recipe is perfect for weight loss and meal prep.”
✔ Use Natural Language – Avoid keyword stuffing.
✔ Add a Call-to-Action (CTA) – “Click to get the full recipe!”
✔ Use 2-3 Relevant Hashtags – #HealthyEating #SmoothieRecipe
💡 Example:
“Looking for an easy breakfast idea? This 10-minute banana smoothie is packed with protein and perfect for weight loss. Click to get the full recipe! #HealthyBreakfast #Smoothies #MealPrepTips”
👉 Related Article: How to Schedule Social Media Posts for Your Blog
5. Join Pinterest Group Boards & Tailwind Communities
📌 Pinterest Group Boards & Tailwind Communities help you reach a wider audience.
✅ How to Find & Join Group Boards:
1️⃣ Search for Group Boards on Pinterest (use PinGroupie).
2️⃣ Check Board Descriptions for “Request to Join” instructions.
3️⃣ Engage before requesting to join (comment, repin).
✔ Tailwind Communities:
Tailwind Communities (formerly Tribes) help bloggers share each other’s content for faster growth.
🔗 External Resource: Join Tailwind Communities
👉 Related Article: How to Use Facebook Groups to Promote Your Blog
6. Automate Pinning with Tailwind
📌 Manual pinning takes time—Tailwind automates it for you!
✔ Why Use Tailwind for Pinterest?
✅ Schedules pins at optimal times.
✅ Helps join high-performing Pinterest Communities.
✅ Tracks pin performance with analytics.
💡 Example: A fitness blogger schedules 30 pins per week using Tailwind, freeing up time for content creation.
🔗 External Resource: Tailwind for Pinterest
7. Analyze Your Pinterest Performance
📌 Track performance to see what’s working.
✅ Key Pinterest Metrics to Monitor:
✔ Impressions – How often your pins appear in search.
✔ Saves (Repins) – Shows how engaging your content is.
✔ Outbound Clicks – How many users visit your blog from Pinterest.
✔ Top-Performing Pins – Create similar pins for future success.
✔ Best Tools for Pinterest Analytics:
- Pinterest Analytics – Free for business accounts.
- Google Analytics – Track referral traffic from Pinterest.
🔗 External Resource: Guide to Pinterest Analytics
👉 Related Article: How to Measure Social Media Success for Your Blog
Final Thoughts
Pinterest is one of the best platforms for long-term blog traffic. By optimizing your profile, pin designs, and descriptions, you can drive thousands of visitors to your blog each month.
💡 Key Takeaways:
✔ Set up a Pinterest Business Account for analytics and Rich Pins.
✔ Create SEO-optimized pin descriptions with keywords and CTAs.
✔ Join Group Boards & Tailwind Communities to expand reach.
✔ Automate pinning with Tailwind to stay consistent.
✔ Track performance to refine your strategy.
Now, start implementing these Pinterest strategies and watch your blog traffic grow! 🚀
